The unfiltered chronicles of chasing Marketing’s most elusive number.
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🧭📊 Who Should Own the Martech Budget — and Why It Matters for ROMI
Most organisations start with the wrong debate: Should martech sit in IT? Or in Marketing? In the spirit of the season, it felt like the right moment to bring Finance…
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🧩📊 Why Martech Implementations Fail (and What Actually Drives ROMI)
Dear Diary, I’ve spent the last few months thinking a lot about marketing automation. Starting the planning of martech implementation with system diagrams is like starting an Italian meal with…
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🌿 Brand Experience and how brands are felt — Reflections on belonging, community, and not building brands alone
Dear Diary, somewhere between yet another “brand experience” slide and a very real human interaction, it finally clicked: brands aren’t experienced in theory — they’re experienced together.
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🌱 Brand Governance and a Reality Check — Learnings on alignment, control, and what community building really asks of a company
Dear Diary, I used to think misalignment announced itself loudly — through debates, escalations, or dramatic exits. In reality, it often arrives much more politely, disguised as a perfectly reasonable…
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💚🧭 Humans First, Numbers Second, Storms Always: What Three Different Worlds Can Teach About Leadership
“Leadership is like navigating a storm: keep the crew steady, keep the boat afloat, and pretend you meant to sail in that direction all along. ” Well, not Aristotle, but…
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💞 Brand & HR Collaboration in Fixing Candidate Experience Pitfalls
Dear Diary, we talk about customer journeys like they’re epic quests — but have you ever actually tried to apply for a job at our company?
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💞 Brand Equity through Employee Diversity
Dear Diary, we keep hiring from the same pond. It’s like making soup with only carrots and wondering why it tastes, well, carroty.
Quest for ROMI 