The unfiltered chronicles of chasing Marketing’s most elusive number.
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💋📊 The SLA Situationship: Lead Handoffs & Pipeline Velocity
Dear Diary, today was SLA day — the day we pretend everyone reads the lead response time policy. I decided to monitor it anyway through Looker Studio and Power BI.
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💋📊 The Funnel Fling: When Awareness Meets Opportunity
Dear Diary, you know that feeling when your funnel report looks like a half-eaten croissant? But I did find something interesting comparing Looker Studio and Power BI for end-to-end campaign…
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💋📊 When Looker Flirts and Power BI Commits: Social Media Performance Reporting
Dear Diary, I was deep in Hootsuite dashboards again, trying to see if there’s a way to forecast how much engagement Y we need to lift conversions by 5%. So,…
Quest for ROMI 