Quest for ROMI

Tag: technology

  • 🧭📊 Who Should Own the Martech Budget — and Why It Matters for ROMI

    🧭📊 Who Should Own the Martech Budget — and Why It Matters for ROMI

    Dear Diary, most organisations start with the wrong debate: Should martech sit in IT? Or in Marketing? In the spirit of the season, it felt like the right moment to bring Finance properly into the room — for a candid conversation about money, commitment, and long-term arrangements in this unofficial, slightly Bridgerton-flavoured  💘 Valentine’s Edition:…

  • 💫 Entry #17 — Am I a Spreadsheet or a Spellbook?

    💫 Entry #17 — Am I a Spreadsheet or a Spellbook?

    Dear Diary, I thought I was focusing on decoding marketing ROI. Turns out, I was next in line – and unlike dashboards, humans resist tidy segmentation.