Tag: Leadership Mindset
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🧭📊 Who Should Own the Martech Budget — and Why It Matters for ROMI
Dear Diary, most organisations start with the wrong debate: Should martech sit in IT? Or in Marketing? In the spirit of the season, it felt like the right moment to bring Finance properly into the room — for a candid conversation about money, commitment, and long-term arrangements in this unofficial, slightly Bridgerton-flavoured 💘 Valentine’s Edition:…
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🧩📊 Why Martech Implementations Fail (and What Actually Drives ROMI)
Dear Diary, I’ve spent the last few months thinking a lot about marketing automation. Starting the planning of martech implementation with system diagrams is like starting an Italian meal with the bill. Technically possible. Culturally… no. High-performing transformations start by clarifying outcomes.
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🌿 Brand Experience and how brands are felt — Reflections on belonging, community, and not building brands alone
Dear Diary, somewhere between yet another “brand experience” slide and a very real human interaction, it finally clicked: brands aren’t experienced in theory — they’re experienced together.
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🌱 Brand Governance and a Reality Check — Learnings on alignment, control, and what community building really asks of a company
Dear Diary, I used to think misalignment announced itself loudly — through debates, escalations, or dramatic exits. In reality, it often arrives much more politely, disguised as a perfectly reasonable suggestion to adjust the rules once reality stops behaving as planned.
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💚🧭 Humans First, Numbers Second, Storms Always: What Three Different Worlds Can Teach About Leadership
“Leadership is like navigating a storm: keep the crew steady, keep the boat afloat, and pretend you meant to sail in that direction all along. ” Well, not Aristotle, but surely he would have approved…
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💫 Entry #18 — The “Lower-Level Role” Myth
Dear Diary, this week, in our leadership coaching group, one of the most experienced leaders admitted something that jolted all of us awake: “I feel like taking a manager-level role between Director roles is ruining my chances.”
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💫 Entry #17 — Am I a Spreadsheet or a Spellbook?
Dear Diary, I thought I was focusing on decoding marketing ROI. Turns out, I was next in line – and unlike dashboards, humans resist tidy segmentation.
Quest for ROMI 