Tag: business
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🧭📊 Who Should Own the Martech Budget — and Why It Matters for ROMI
Dear Diary, most organisations start with the wrong debate: Should martech sit in IT? Or in Marketing? In the spirit of the season, it felt like the right moment to bring Finance properly into the room — for a candid conversation about money, commitment, and long-term arrangements in this unofficial, slightly Bridgerton-flavoured 💘 Valentine’s Edition:…
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🧩📊 Why Martech Implementations Fail (and What Actually Drives ROMI)
Dear Diary, I’ve spent the last few months thinking a lot about marketing automation. Starting the planning of martech implementation with system diagrams is like starting an Italian meal with the bill. Technically possible. Culturally… no. High-performing transformations start by clarifying outcomes.
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💚🧭 Humans First, Numbers Second, Storms Always: What Three Different Worlds Can Teach About Leadership
“Leadership is like navigating a storm: keep the crew steady, keep the boat afloat, and pretend you meant to sail in that direction all along. ” Well, not Aristotle, but surely he would have approved…
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💞 Employer Branding in a Surplus Market: Why It Still Matters
Dear Diary, abundance tests character. Employer branding isn’t just a magnet; it’s a mirror.
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💞 Brand Equity through Employee Diversity
Dear Diary, we keep hiring from the same pond. It’s like making soup with only carrots and wondering why it tastes, well, carroty.
Quest for ROMI 